Advisory Services

Guides to Successful Business

Industry, Category and Market Intelligence from Recognized Experts

Marketing Strategy & Execution

Refine your vision, define your mission, and improve your position in the market with our expert analyst team that continuously shares insight into the competitive landscape with a pulse on “what’s next”. Your one-stop for go-to-market guidance and competitive intelligence.

Market Intelligence

Identify technologies and capabilities, suppliers, partners and/or assess your market position by speaking with our well-briefed and highly sought after subject matter experts. Competitive analysis, feature/function know-how by vendor – we have market intelligence depth.

Technology Deep-Dive

Nobody knows procurement technology like Azul. We support solution providers with product roadmap strategies, reviews and recommendations to advance their technology offerings and assist procurement professionals with technology RFI/RFQ templates.

Commodity Intelligence

Need 3rd party guidance as to when to buy forward or when to buy spot? Looking to identify quick-hit savings opportunities with existing suppliers? Our industrial metal team has an industry-leading toolkit along with the answers.

Corp Dev & Transaction Advisory

With a focused niche in procurement and supply chain, our team has done it all – partnerships, business development, due diligence joint ventures, transactions and capital fundraising with the biggest procurement rolodex to boot!

Solution Reviews

Unbiased reviews and gap analyses of your products and solutions for planning, marketing and product development.

The Azul research team brings you up to speed - fast!

Vendor Snapshots

Our analysts can be used as an extension of your research and product development teams.

Spend Matters Almanac - vendor directory

Speed vendor identification and research for either direct or indirect solutions.

Coupa IPO Research

Build strategy with market intelligence, competitive analysis and positioning.

MetalMiner Benchmarking

Analyze spend on more than 700 industrial metals to identify actual cost savings.

Looking for something specific?


Contact us online, by phone or in person to communicate your specific challenges, interests or needs.


We will guide you to the available resources and discuss cases where clients faced similar challenges.


Work with stakeholders to identify potential strategies, tactics, pitfalls or areas requiring further study.


Our experts can assist with additional guidance or develop a strategy that meets the needs of your organization.

Learn How Azul Can Help Your Organization